From moisturising to makeup removal and teeth whitening – the beauty world’s gone nuts for coconut. But it’s in haircare products that this multitasking superfood really shines! Packed with antioxidants, natural conditioners and nourishing fatty acids, coconut is haircare’s hottest ingredient – and the shortcut to a Good Hair Day, every day.
From frizz-free softness to unbelievable shine, the benefits of the fuzzy fruit are so impressive, they’re the reason we created Coco & Eve. Countless raw virgin coconuts and 13 Beauty Awards later, and it’s clear we were onto something ☺
To discover why everyone’s so loco about coco, read on. You’ll soon see why you need coconut in your hair’s life – and why our Like A Virgin Hair Masque is the holy grail of haircare!
It’s super nourishing
Bursting with antioxidants, vitamins and essential fatty acids, coconut nourishes hair from the inside out. It’s much better at this than other oils as – made from smaller medium-chain fatty acids – it’s similar to the hair’s natural lipid structure. This makes coconut oil a pro at penetrating your strands, quickly, deeply and effectively.
An occlusive oil, coconut also supercharges your haircare by enhancing penetration of other lock-loving ingredients. In our Like A Virgin Hair Masque, that means increasing the moisturising and conditioning powers of fig and shea butter, the gloss-enhancing benefits of linseed and the frizz-fighting, revitalising properties of argan oil.
It helps strengthen and repair hair
Split ends, meet your match. Locking moisture in the cuticle, coconut helps nourish brittle strands damaged by heat styling. Nourished, hydrated hair is healthier, stronger and more supple, resulting in less unwanted breakage and fewer nasty split ends. And if you already have split ends but don’t want to go the chop? Coconut will smooth and camouflage existing breakage, while stopping further damage.
With powerful anti-bacterial, anti-fungal and anti-inflammatory properties, coconut is also great at soothing scalp irritation and dryness. By promoting a healthy scalp, it helps prevent and manage conditions such as dandruff.
It tames even the wildest locks
With its amazing ability to penetrate the hair cuticle, coconut can quickly restore order to a truly unruly mane. A natural conditioner and dream detangler, coconut makes dry, frizzy, disobedient hair soft, supple and SO much easier to manage. After 10 minutes in our Like A Virgin Hair Masque, a comb will glide through the wildest bird’s nest without so much as a snag or a drag. We know – it’s nuts!
It promotes hair growth
What does your hair need to grow long and strong? Protein. And, according to a study published in The Journal of Cosmetic Science, coconut oil helps prevent protein loss in the hair. "Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft," the researchers said.
By boosting moisture, reducing breakage, nourishing the scalp and maintaining hair proteins, coconut will assist with your hair growing efforts. We’re not saying you’ll rival Rapunzel overnight, but it will definitely give you a helping hand!
It banishes frizz and brings back shine
Coconut is nature’s miracle cure for dry, frizzy or lacklustre hair. By locking moisture in your strands and smoothing ragged cuticles, it leaves hair smooth, frizz-free and oh-so shiny. Unlike artificial smoothers and shine enhancers that temporarily coat the hair, coconut oil actually improves hair health from within. Not only will your hair look better immediately after use, it will get glossier and more gorgeous over time.
How to use coconut in your hairThe easiest, most effective way to incorporate coconut into your haircare is with a treatment masque. Our Coco & Eve Like A Virgin Hair Masque is a multi-tasking 5-in-1 treatment that transforms your hair – deeply nourishing your strands without weighing them down.
Apply a generous amount of the divinely scented masque to freshly shampooed hair, brushing through with the tangle tamer brush provided. Leave on for 10 minutes (5 in a rush), then rinse thoroughly with warm water and style as normal.
Use 2-3 times a week for dry hair, 1-2 times for normal. Oily hair? Use once a week on the ends and mid-lengths, avoiding the scalp.